The SecondLife Grid Virtual World platform (refer to AI 70 and 72) received a major boost for corporate intranet solutions with its strategic announcement with Rivers Run Red.
Rivers Run Red and Linden Lab today announced a strategic partnership to bring immersive, collaborative solutions to the global enterprise market. The agreement leverages each company's leading capabilities in the virtual world market with the aim of igniting further growth in the adoption of Virtual World, immersive technologies within the enterprise.
Under the agreement, Linden Lab will exclusively license the market-leading Immersive Workspaces™ Platform developed by Rivers Run Red, in use today by some of the world’s leading companies, including Unilever and Diageo.
In addition, Linden Lab and Rivers Run Red will jointly develop and market new products and services built on Linden Lab’s technologies and platforms.
“Linden Lab has provided us with the most versatile, advanced platform on which to develop our solutions,” said Justin Bovington, CEO of Rivers Run Red. “This agreement will now allow us to work more closely to create and deliver the most relevant solutions for the emerging virtual enterprise market.”
The agreement will also allow each company to either individually or jointly sell and market each other’s products. In addition, Rivers Run Red will also provide product and content development services to Linden Lab’s clients and developer community.
