Friday 7 November 2008

AI 132 Sony to launch their virtual world service called Home in December 2008


Sony intends to use its Playstation 3 console to launch its Virtual World service and is yet another example, like Apple, that will be based on a Closed System (refer to AI 131)

Jack Buser, Sony's Director for PlayStation Home, says we'll soon see a rapid expansion after the launch.

"We'll launch within open beta. That means two things," Buser explained.

"It will be available to all PlayStation users at no cost. But there will obviously be a certain percentage of people who want to stand out from the crowd and customize their avatar with certain items or have a premium space and they will have that option within the PlayStation Mall, but it is not required.

Second, we are calling it an open beta for a specific reason. Home will always be evolving. You will be seeing new stuff, including new technology. The platform will always be evolving and living and breathing."


"It's important to realize the scope of PlayStation Home. When you look around, it's just the icing on the cake," Buser said.

"The cake is that it's a development platform for third parties to develop content on. We want Home to scale rapidly, and we figured the best way to do that is to get third parties involved. After launch, you're going to see Home grow rapidly with new media, new content, and new experiences, coming quite rapidly. That's absolutely been the demand from the users."