An excellent interview by Dusan Writer’s Metaverse Blog with Mark Kingdon, Chief Executive of Linden Lab http://dusanwriter.com/index.php/2008/11/21/interview-mark-kingdon-second-life-linden-lab/ provides the material for the following:
3D web is a high barrier to entry for 2d web competitors as it works so differently on many dimensions as it is far more than just technology it’s a different way of thinking.
The priority for future investment is focused on key customer sectors
• the consumer market (80% of the investment with links to the other sectors)
• the enterprise market (which includes government)
• the education market
New hires are experts in the consumer or content market and include
• Chief Product Officer, T Linden (Tom Hale) comes from Adobe/Macromedia. Arguably Macromedia is one of the most important enablers of creativity on the web with Flash, Photoshop and their other content creation and delivery tools. Tom is going to lead us in wonderful new directions there that all converge on the consumer market.
• SVP of Global Technology, FJ Linden (Frank Ambrose) comes from AOL where he helped the company scale for a huge market.
Linden Lab measures everything and have real-time/near real time charts for anything you can imagine. They monitor the drivers of active user growth, look at every stage in the user life cycle from cradle to grave so to speak – from web traffic to registrations to activations to an hour in-world to retention at 3, 6, 9, 12 months. They also looks at different types of users and their activity level — people who come to explore, people who come to create, people who come to run a business.
Companies were emphatic that Linden Lab have a behind the firewall solution so we are creating one. It’s in Alpha now and will be in Beta in the first part of next year. Alpha is filled up and beta is nearly so but if people are interested they should contact Chris Collins — ChrisC@LindenLab.com.
