New technology will enable face recognition to be applied to social networks like Facebook.

Upload your own photo and then search for all instances ...

This will have a big impact upon social media.

The implications to privacy are huge but that will not stop it from being used in the mass market.

It is already being used to find lost friends that have published photos with your face in it.

The Red Cross seems to like the idea for finding people.

Ad people now have new inventory.

Find out more and go to http://face.com/