Virtual Greats Enters $1.5 Billion Virtual Goods Market.
Company Launches First Venture in Partnership with Elvis Presley Enterprises, Inc., Justin Timberlake and Gaia Online.
Millions of Us LLC, an agency specializing in virtual worlds and large online communities, today announced that it has launched a new company, "Virtual Greats," to take advantage of the rapidly growing market for virtual goods. In connection with today's launch announcement, Millions of Us also announced that Virtual Greats will have distribution rights for virtual goods associated with the legendary icon Elvis Presley and superstar Justin Timberlake.
In addition, Virtual Greats will feature Tila Tequila, Snoop Dogg, Paris Hilton, Raven Symone and Marvel's The Incredible Hulk and She-Hulk, across multiple media platforms.
"The inspiration for Virtual Greats came when I realized that this was a $1.5 billion market without any high-value copyrighted material," said Reuben Steiger, CEO, Millions of Us.
"Defining the market and acquiring these rights and distribution has been enormously rewarding."
