The giant agency Omnicom believes virtual worlds are no longer a niche play, but have become a global category defined by hundreds of millions of users in reach.
Omnicom have already taken a major stake in the digital agency Millions of Us that specializes in virtual worlds. (Please refer to AI 35 for further details).
The Omnicom investment for an undisclosed amount was made by Diversified Agency Services, which is a unit of Omnicom Group.
Diversified Agency Services (DAS) contains an influential global healthcare franchise with six healthcare communications companies ranked in the top 25.
It is inevitable that Omnicom will start to fuse virtual worlds with health services.
