Lively is Google’s platform for extending 2d web into 3d (further blog articles about Lively can be found at AI 16, 50, 70, 75 and 81).
Niniane Wang, Google Engineering Manager and Lively Engineering Lead, provided interesting insights to 3d web as individuals and organizations want to find better ways to interact:
• v-learning
• marketing
• collaborative meetings
The top countries adopting Lively are
U.S.A
Brazil
China
They have noticed that users have been building their own ai agents for interactions.
Google are developing new capabilities that include:
• ways to clone rooms to overcome size limitations
• monetization
• ad inventory
Google are not sure whether they want to move into micro transactions.
These moves will put pressure onto other players to offer 2d web extensions into 3d especially Microsoft.
