Viximo provides a virtual goods network in the same way that online ad networks distribute and place ads. Its strategy is to create a community of virtual-goods developers providing a storefront, goods and payment processing.
Virtual goods are seen as having more impact than ads on “Millennials” - the 13-26 age group who largely populate social networking sites and will respond more to receiving Godiva chocolates or Nike Air shoes, even if they are not the real thing.
This is a fast growth market that could reach $1bn market within a few years. It is already believed that virtual goods is already worth between $80m to $100m already.
