Wednesday 16 July 2008

AI 20: Linden Labs makes it easy to bring content into its 3D World


The massive 3D World called SecondLife is making it easy to transfer content from Open Systems to its Closed System (refer to blog reference AI 15).

The ability to take Web 2.0 and Office content into the 3D World is a key enabler that threatens all the organisations reliant upon the old Internet.

Google, amongst many others, cannot afford to let this happen unless it owns the Closed Systems.

Linden Labs is now a target for acquisition and it can command a very high price indeed.

The picture shows a solution already within SecondLife using a system built by Rivers Run Red, which imports content to 3D Worlds; the tree shown here, for example, changes colour in response to real-time stock-market data.