Tuesday 16 September 2008

AI 72: Second Life Grid Promote Business Benefits


These are the business benefits promoted by the Second Life Grid for Virtual Worlds:

Increased Productivity

Many organizations are using the Second Life Grid today to enhance their productivity by focusing on internal business uses such as training and simulation. Others engage with their customers through interviews, recruiting, and product research. You can reduce travel costs and downtime by substituting use of the Second Life Grid for real world events and meetings. Prototypes can be created quickly and inexpensively.

Effective Collaboration

The Second Life Grid enables participants in different environments and locations to collaborate in real time in 3D space. You can walk through a new piece of equipment, engage with a scripted training simulation, or cooperatively design a new workspace.

Improved Communication

The Second Life Grid provides multiple channels of communication, including images, audio, video, text and voice, with both groups and individuals. The platform supports multiple languages, and real-time text chat translators are available. Educators are using the Second Life Grid as a platform of choice for a range of distance learning options from entire virtual campuses, to classes, office hours, meetings and presentations. A visible indicator of speech and spatial 3D-voice makes it easy to identify the speaker from among those present.

Enhanced Engagement with Your Customers or Audience

Second Life Grid enables a unique, two-way opportunity for direct engagement with your customers or audience. Unlike most traditional Web sites, this virtual world platform encourages high engagement times with participants. Many organizations have taken advantage of this 3D interaction space and high engagement times for focus groups, customer research and feedback, recruiting and interviews, and other practices.

Reduced Business Costs

Save expensive travel and business costs through the use of the Second Life Grid. This virtual world solution enables your organization to establish a private or public centralized 3D meeting space where participants can communicate, collaborate and present using voice and text in real-time. Meet with global partners at your own branded virtual headquarters. Walk a product team through a prototype to find design problems before committing to real-world construction. Participants from around the world can connect together daily for a fraction the cost of video conferencing solutions or airline tickets.