Sunday 28 September 2008

AI 90: Google looking for big impact global wins by offering $10m reward



Search firm pledges to fund charitable projects suggested by Google users


Google unveiled a $10 million effort to implement ideas that can "change the world by helping as many people as possible."

As part of the Project 10^100 (pronounced Project 10 to the 100th), Google plans to ask its users to submit ideas until Oct. 20 for ways to improve people's lives. Google will choose what it feels are the 100 best ideas and then allow its users to vote on which of them should be funded.

The users will narrow the results to 20 finalists, and a panel of judges will choose up to five ideas that will receive funding, Google said.

"We've learned over the last 10 years at Google that great ideas can come from anywhere," the company said in a statement.

For example, "Google Chrome emerged when engineers realized they needed an entirely new browser to sufficiently engage with rich Web applications. Google News began when on 9/11, an engineer became frustrated that he couldn't aggregate news sources from around the world in one place."

Google noted that the ideas can be big or small, technology-driven or not. But they do have to have a potential positive impact on the world.